Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of bank card, loyalty cards, event tickets, vouchers and more. They're a very useful client involvement tool for brand names because they're an irreversible, easy-to-find, low-barrier way to link and convert.
Unlike emails or social networks advertisements, mobile budget passes can be frequently upgraded with vibrant content-- which consumers want and expect. For example, a seller can set up an automated campaign that sends daily deals to its mobile purse pass holders for a limited time period.
This type of targeted messaging shows you care about your most loyal customers while also real-time data driving more transaction frequency-- a powerful mix. It's a specifically reliable approach for brand names that intend to drive consumer commitment without having an app.